LISTEN TO THE PLUGGED IN SHOW, EPISODE 164
Once upon a time, there were kids. And there were adults. And there wasn’t much crossover. You were one or the other. Kids bought toys. Adults bought adult things. Adults did not buy kids things … for themselves, that is.
But times have changed. These days, adults are a huge portion of the toy market. And by that, I mean adults buying toys for themselves, not as gifts for their 13-year-old’s birthday. In fact, there’s even a new term that marketers are using to define this phenomenon: kidulting.
This week on The Plugged In Show, we’ll talk about this trend, its connection with pop culture and how it might be an avenue to deepen your relationship with your kids.
And we’ll also talk about the second season of Star Wars:...